written by Melody Flumendorf
photography Nicolo Poggetti, Alina Betge
Here at Vinokilo, we constantly ask one question: How can we help people look brilliantly individual whilst saving the planet? So when Ecover, the brand that creates vegan, cruelty- free, plant-based cleaning products, called our founder Robin and asked if we are up for a collaboration, all we could say was, “Hell yes!” If you live in Munich or Berlin, you might have already seen that we’re on to something: There are over 12K posters about this partnership all over the cities.
Saving the environment and looking good while doing it is always a multi-layered effort. Great vintage clothes need powerful but safe laundry products to keep looking their best. That’s why it just made sense to join Ecover in their mission against fashion waste. And there is more than just one reason to reject that latest fast-fashion item:
Do you know why you need to wash new clothes? Manufacturers put a chemical called Urea-formaldehyde on clothes to enhance colour or texture. It has a very sharp, artificial smell and will take more than one wash to remove. That’s bad news if you have sensitive skin -Urea-formaldehyde can cause all kinds of allergic reactions. The same is true of the extra dye you find in newly produced clothes. Luckily, you can avoid that. Buying vintage clothes and washing them with an eco washing powder like Ecover will make sure you avoid such nasty surprises when putting on your favourite new piece of clothing.
You will be surprised to hear this, but many of your clothes will last for decades if you wash them right- and that means first washing them less. The friction in your washing machine gets rid of stains, but it also reduces your clothes’ lifespan. Items like sports clothes and underwear need to be washed after every wear, but most of the things we wear are tossed into the washing machine out of habit, not needed.
Try the following: Hang your garments on an open rack after wearing them. That way, the air can circulate around and through the fibres, getting rid of any smell. Make sure you use a special laundry detergent for all things silk and wool so you don’t damage their fibres.
We love seeing you finding new clothes at one of our pop-up events or online, and we want you to enjoy them for as long as you can. Here are nine more tips to make your clothes last longer:
To support you on your stylish and sustainable journey, we give you a 20% off Ecover code with every purchase from Vinokilo. It is redeemable in different retailers around Germany which are specified on your voucher! They will be valid from 15th April until the end of July. Your treasures will last even longer and washing them won’t cost the earth. Are you ready to join our mission against fashion waste?
NOW! Send your pre-loved items to us! Vinokilo Circle is our 100% community-based initiative to reduce fashion waste. With this new project, you can now send your pre-loved items to us and receive discount vouchers in return!read →