#THENEWNEW X Ahmed & Ismail

written by Ahmed, Perri Ho
photography Alina Betge, Nicolo Poggetti

Welcome to our new series #THENEWNEW x Our People. This is where we highlight the incredible stories of people from our community and they share what they want to see in #THENEWNEW world. From activists, founders and artists to members of our team, we can’t wait for you to meet the new faces of Vinokilo.


Ahmed is one of our warehouse assistants. On the right hand side you can see his brother – Ismail , who is also a warehouse assistant. They are both from Palestine.


Here is our interview with him:

What do you want to share with the world?

We live in a world in which we need to share responsibility. It’s easy to say it’s not my child, not my community, not my world, not my problem. Then there are those who see the need and respond. I consider those people my heroes.

What do you want to see in #THENEWNEW world?

Renewed peace.

What’s your favourite item of clothing?


You want to find our more about Ahmed? Check his Instagram account @ahmedmrshid!


Stay tuned for the next story and don’t forget to explore #THENEWNEW website.


Read more


#THENEWNEW X Margot & Rita

Margot is our Founder, Robin's grandma, and Rita is one of her best friend all the time. Make sure you don't miss this interview which is full of love and pride to her grandsons.

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