#THENEWNEW X Margot & Rita

written by Margot Balser, Neil Balser
photography Alina Betge, Nicolo Poggetti

Welcome to our new series #THENEWNEW x Our People. This is where we highlight the incredible stories of people from our community and they share what they want to see in #THENEWNEW world. From activists, founders and artists to members of our team, we can’t wait for you to meet the new faces of Vinokilo.


Margot is the grandma of our founder, Robin, and Rita is one of her best friends of all times.


Here is our interview with her done by Neil, also Margot’s grandson, Robin’s brother:

What would you like us to write on Instagram Oma?

You can say that here on the picture I am with my dear friend Rita. I recently received 3 sacks of 90s-clothes from her filled with wonderful pieces, pants and skirts. They look like in a dream and I want to give them to my grandsons Robin and Neil and all of their friends at Vinokilo. ‘Ohh’ and also say that when Robin founded Vinokilo, it all started in my garage here in Bodenheim where all clothes were stowed in sacks and I took them and ironed them.

Now it’s become a company with a huge warehouse and I still come for ironing. It is especially great to see so many people from different countries at Vinokilo and how they work together to make everything function. As a grandmother that makes me very proud and happy at the same time.

Does this help for your questions, Neil?

What book would you share with the world?

Die Noble Straße, Am Ufer des Ruhmes, Tiefer Süden.

What song would you share with the world?

Can’t Help Falling in Love.

What’s your favourite item of clothing?

A jeans overall with a trenchcoat. And my mothers wedding dress.

Special thanks to Neil’s help in conducting this interview. It is very sweet to see this proud grandma walking around in our warehouse and office with Rita in their stylish clothes all the time.

You want to find our more about Margot? Check her sweet profile on Facebook @margot.balser and drop her a message, she will be really really happy! 🙂


Stay tuned for the next story and don’t forget to explore #THENEWNEW website.


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Nafisa is the CEO of Amaliah, which is dedicated to amplifying the voices of Muslim women through articles, videos, podcasts etc. Their work seeks to surface the many different voices and experiences within communities.

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